How to Build an SEO Execution Plan from Scratch in 2022

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First, you will understand about the nature, theme and explore the business or services of the website. In this phase, you will go through the study as well as the analysis of any website.


First Phase (Website Analysis)

In this first phase, as per the SEO perspectives, you will go through with the brief & complete analysis of the website, it will cover the analysis of the following important points whether they are found on the website or not:

  1. Meta Titles (for home page and landing pages)
  2. Meta Description (for home page and landing pages)
  3. Meta Keywords (for home page and landing pages)
  4. Robots file
  5. 301 Redirection
  6. 404 Redirection
  7. ALT Tag optimization
  8. Google Analytics
  9. Google Webmaster Verification
  10. Broken Links
  11. URL Structure
  12. Heading Tags
  13. Sitemap Files
  14. Content Analysis
  15. Check Duplicate content
  16. Website Loading Time
  17. Alexa Rank
  18. Pagerank
  19. Number of backlinks
  20. Page Indexed in Google
  21. Pages Indexed in Bing
  22. Pages Indexed in Yahoo
  23. HTML Validation Errors
  24. Social Media Presence on Facebook, Twitter, G+ etc..
  25. Image Analysis
  26. Listing on Google places (if a website based on the local search engine)

Note – In this phase, we will mention required steps that need to be implemented on the website to improve the visibility of a website on search engines.

Second Phase (Suggest Keywords)

  In the second phase, we will cover the following important analysis:

  1. Keywords Research and Analysis: Keywords research (Using Google Keyword Planner Tool and other keywords spying tool for competitive keywords).
  2. Competitor Analysis

Note – In this phase, you will be suggested to choose the best targeting keywords that are relevant to the content on your website as well as the designing improvement recommendations.

Third Phase (Implement 1 or 2nd phase)

In the third phase, we will move with the following tasks:

  1. Create the Meta tags for the home page and landing pages of the website as per the targeting keywords.
  2. Implement the Meta tags on the website (If Admin details and FTP details are given to us).
  3. All the necessary suggestions will be implemented under this phase, those we have shared in the first phase.
  4. Update the sitemap files.


Fourth Phase

After the proper analysis and implementation of On-Page SEO, we will move forward with Off-Page SEO tasks. This will include the following tasks:

  1. Profile Creation
  2. Social Bookmarking
  3. Web 2.0 Submissions
  4. Article Submissions (If content will be provided)
  5. Classified Ad Submission
  6. Local Business Listing
  7. Press Release (If content will be provided)
  8. Yahoo Groups
  9. Google Groups
  10. Document Writing & Submissions
  11. Blog Creations on 3rd Party sites (Weebly, Blogspot, WordPress etc…)
  12. Blog Posting (if content will be provided)
  13. Blog Commenting
  14. Photo Sharing
  15. PPT Creation & Submissions

Social Media Marketing Work Plan

You can improve the awareness or visibility of your business using popular social media sites. Social Media sites increase the interest among people and also create a positive impact on business. These sites helps to increase the website traffic as well as awareness of your Brand. Most of social media sites like Facebook, Twitter, Pinterest, LinkedIn, MySpace etc can bring huge traffic on your website, if we maintain it on regular basis.

Social Media Marketing Plan:

Channel Activities Purpose
Facebook Create optimized fan page, add friends, join groups, postings on the page Brand Building and offers promotion working
Twitter Account and Profile creation, tweeting and interact with others Brand Building and get traffic
Pinterest Create Profile, manage board, add pins, Brand Building

Note – You can enhance the popularity of your website on social media pages, communities and derive the traffic on your website. Social Media appearance will keep your website out of Google updates like Penguin & Panda.

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